Case Study · E-commerce
NUBOCA - Custom Subscriptions & Bundles
Advanced Shopify app for custom product bundling and flexible subscription management
+28%
AOV Increase
+40%
Subscription Growth
65%
Manual Overhead Reduced
The Challenge
Existing Shopify bundling solutions were too rigid for NUBOCA's complex 'Mix & Match' subscription model, leading to high cart abandonment and manual billing reconciliation overhead.
Architectural Approach
Developed a decoupled architecture utilizing a lightweight Liquid/Vanilla JS theme extension for the UI, backed by a robust Remix-powered backend and Prisma ORM to handle complex rule validation outside of the client bottleneck.
